We Go After the Cool Kids: Netflix Doc Charts the Rise, Fall, and Rebirth of Abercrombie & Fitch
When late 90s boy band LFO sang, “I like girls that wear Abercrombie and Fitch,” it was an immediately graspable shorthand for their youthful target audience. At the dawn of the millennium, social media was nascent, and youth culture was broadcast through pop music shown on MTV, glossy trade magazines like Seventeen, and what was …